Sunday, November 27, 2005

More Corporate Branding

Woven Thorns Productions computer with logo branded on the sideWith a newfound interest in promoting the WTP image, we have decided to brand each of our computers with the new WTP logo.

The Cross and thorns has been a longstanding image present on many internal documents, project proposals, and our corporate banner (originally created in the spring of 2000). Now that we have converted it from a 3d rendering to a two-tone vector image, we have made it our goal to promote the new image, as well as our values and standards, as much as possible.

The only computer remaining is a single laptop, which will need to have some extensive work done before the surface is ready to be branded due to the existing computer manufacturer placed branding which changes the shape of the surface.

While the picture may not do it justice, the edges of the logo are crisp and not blurry whatsoever. All of the work was done in-house, from the logo design, to cutting of a foam-rubber stencil of the logo, to the placement and ultimately painting and polishing of the computer. Due to the quality of the finished product, you may very well see WTP branded stencils for use on any smooth surface, not to mention the window stickers we have already been experimenting with.

Be sure to check out the new site in December to see what we've been cooking up at WTP labs!

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